Estratégia e Branding

Augusto Nascimento – Consultor, Palestrante e Empresário

Facebook’s anti-branding attitude

The Director of Solutions can’t see any, thus he criticizes agencies and the market.

It is almost the end of February when I read the statement of the director of Creative Solutions for Facebook, Raphael Vasconcelos. He firmly said that … Continuar lendo

VEJA magazine and what’s more important: Topic and Content?

VEJA is the most important magazine in Brazil and its currently discussed topics.

There’s no doubt that VEJA is the most important news magazine in Brazil. It informs and educates people every week. It denounces and shows proof. It is … Continuar lendo

4 Important Communication Moments – Part A

There was a time, many many years ago, when advertising agencies offered every single marketing service to Factories and Retailers (at the time they didn’t have much structure or departments). Factories were like small workshops and retailers were small sellers. … Continuar lendo

Branding and Social Media: Does you company live in the past or in the present?

Social Media vs. Mass Media: Some people are still discussing that… Fortunately most large and medium size companies are experimenting. There are no set authorities in this field and anyone who claims to know-it-all, can certainly be “committed”. Everybody is … Continuar lendo

Continuar procurando »