Estratégia e Branding

Augusto Nascimento – Consultor, Palestrante e Empresário

Branding Programs: Financial aspects should set the standards.

I have received a few comments here about Brand Value. People are wondering about the relationship between Branding and Finance and even though I may sound repetitive I must insist the term “BUSINESS BRANDING” is far wider than just “Branding”.… Continuar lendo

HR, people and branding: successful foundations for Internal Branding Programs.

Every organization should have ambassadors, generals and soldiers who compose the inside of the company within the broad Corporate Brand Community. If these people do their job properly, the Brand gains admirers, fans, advocates, loyal customers, recommendations and all sorts … Continuar lendo