Estratégia e Branding

Augusto Nascimento – Consultor, Palestrante e Empresário

BRAND CONTENT: “Freemium” and other brand new things from the 70s and 80s!

Decades ago consumers bought magazines to have access to content and information. They turned on their TVs and radios for entertainment and information. The means carried the content and, as a sidekick, advertising. The latter paid for the unbiased news. … Continuar lendo

Propaganda e Brandvertising: Not drinking or Advertising moderately?

Some say advertising doesn’t work. Other say it’s dead. Usually those who say such things are the leading companies and brands that, unlike smaller competitors, don’t need to advertise not to lose large market shares, to grow or to establish … Continuar lendo